CASC, ACE, and ICA Conference 2019: Co-op Youth, Values, and Branding

//CASC, ACE, and ICA Conference 2019: Co-op Youth, Values, and Branding

CASC, ACE, and ICA Conference 2019: Co-op Youth, Values, and Branding

In May of 2019, one of our producers headed to this year’s Co-operative Conference held jointly by the Canadian Association for Studies in Co-operation (CASC), the Association for Co-operative Education (ACE), and the International Co-operative Association (ICA). In this special episode we get a variety of voices from the conference, with a variety of thoughts on youth representation and outreach. We also talk to academics who presented their research:

M.Sc. Senta Breuning of Hohenheim University, on German perception of co-operative values compared to values that are most important to them, and

Ph.D. Valérie Michaud at UQAM, on the role that branding plays in expressing a company’s values, especially in the context of co-ops, using the case study of the MEC branding controversy in 2013.

 

Attendance at the conference was made possible by CASC, ACE, and ICA, the Ian MacPherson Foundation, and the Ralph K. Morris Fund.

 

This episode originally aired on June 25, 2019.

By |2019-06-25T20:48:47-08:00June 25th, 2019|Show|0 Comments

About the Author:

Vesta is a newcomer to the co-op scene, and an even more newbie to the radio scene. She joined co-op radio to learn how to make podcasts but ended up being sucked into the wholesomest troupe of co-op aficionados, and is happy to be stuck here.

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